Annique’s Rooibos story started in 1968 Dr Annique Theron stumbled across the natural healing powers of the South African herb, Rooibos, when she warmed Lorinda, her allergic baby’s bottle with warm Rooibos tea. For the first time since birth, Lorinda slept through the night and her allergic reactions to even mother’s milk calmed down.
The Founding Mother of Rooibos: Dr Annique Theron
Dr Theron considered that the Rooibos tea she had given her daughter could be the only factor to have caused this change and so she began to investigate her theory. Despite facing many challenges as a woman trying to prove her findings, she set out with a vision to create life-changing opportunities for all.
In 1971 Annekie Theron Ondernemings (Pty) Ltd was established. Dr Annique’s desire to help others is evident from her first product – the Annique Wonder Slim or as it is now known, the Annique Rooibos Lifestyle Shake formula. In 1973, Dr Annique launched her first three skin care products, with the star product being the Annique Revitalising Cream, which is still a bestseller to this day.
The Annique Difference
Annique was the first company in the world to develop Rooibos-based health and beauty products. The Annique Rooibos Story makes Annique the only product range with the right to claim the discovery of the anti-allergic and anti-ageing qualities of Rooibos.
Rooibos, indigenous to South Africa, only grows in the beautiful Cederberg region of the Western Cape. Annique has harnessed the unique qualities of Rooibos in our products. Rooibos has many health properties, and is known to improve:
- Heart health
And many more!
The Rooibos Connection
What makes Annique’s products so exceptionally unique is that they contain Rooibos extract, which has been a trusted and scientifically proven remedy over the past few decades. Rooibos has many healing properties, including that it;
- Contains no caffeine
- Low tannin from pure Rooibos leaves
Over the years, Annique has won numerous local and international awards, including two gold medals in 1997 for the formulation of the Annique Rooibos products from the World Intellectual Property Organisation (WIPO)’s International Woman Inventor of 1997 in Geneva, Switzerland.
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